The content of art education as a means of cultural development of the individual

The article is devoted to the disclosure of the essential foundations of the content of art education as a set of general cultural and professional competencies of the individual, a certain level of its profile training, achieved as a result of artistic activity in cultural institutions and additional education. Its structural components (artistic activity, artistic and semantic orientation, socio-cultural activity, stable cultural and educational environment, productivity of artistic amateur creativity) have been revealed and characterized; The significance of specific general methodological, special principles and a system of criteria necessary for achieving the interrelation between the constituent parts of the content of a given type of education and its selection at different levels of formation is shown. The article reveals the importance of pedagogical design in cultural institutions and additional education, presented both at the stage of generalized theoretical understanding of author’s educational programs in the field ofart, integrated pedagogical technologies, cultural and educational projects, and at the level of educational material embodied in special educational and methodological literature on familiarizing the individual with artistic culture.