The soldier of information war: desubstantivation and limits of the moral argumentation

Every user of the Internet can be not only the object of impact, but also its subject, the initiator of the impact, that is, a soldier of the information war. He can be not conscious of his participation in the information war. Only awareness of the involvement of her thinking in this activity, “non-alibi in media-being” can help her to preserve integrity and freedom. So in media environment is necessary to apply moral constraints, which can be defined as self-restraint for the sake of attainment of normative behavior. Moral constraints can be conditionally divided into requirements and prohibitions. These requirements and prohibitions can be expressed in concrete concepts and principles: a negative act, the precautionary principle, the principle of good intentions, the practice of «small deeds» and others. Negative action follows directly from the prohibitions relevant to mediareality. The precautionary principle is valid in the conditions of lack of initial information. According to this principle should be to focus on the worst of the possible consequences of the information activities of the subject on the basis of the insufficient or contradictory information. The practice of «small deeds» is an individual and conscious rejection of propagation by any means of false, provocative information. The principle of good intentions is a necessary condition of a just war, but it is more difficult to limit information wars by the scope of justice, than the classic wars.