Improvement of the marketing complex in society with limited liability «Elegant», Vologda
Автор: Shirobokova Yulia Vladimirovna, Ivanova Marina Igorevna
Журнал: Молочнохозяйственный вестник @vestnik-molochnoe
Рубрика: Экономические науки
Статья в выпуске: 2 (6), 2012 года.
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In this work was analyzed marketing activity of society with limited liability «Elegant», were described main directions of «Elegant»`s work, were explored marketing outlets, were exposed existing problems of commodity, pricing, sales and communication policy of these enterprise, were developed effective measures for elimination this defects, was given economic rationale of measures for improvement of the marketing complex this enterprise.
Marketing complex, external environment, commodity policy, pricing policy, pricing strategy, pricing method, sales policy, channels of distribution, communication policy, advertising, public relations, sales promotion, image of the organization
Короткий адрес: https://sciup.org/14998635
IDR: 14998635
