Modern folk movement as a factor of youth ideology formation

This research studies the problem of formation and development of folk movement in Russia (since midlast century till present time) which initiated the conversion of the whole traditional folk culture’s system with its moral values, patriarchal way of life, forms of being, leisure activities and art creativity into urban environment. One of achievements of folk movement is the creation of specific environment for realization of potency of archetypal layer of conscience of modern individual within contemporary culture due to transference of authentic folk traditional culture into urban environment. Folk art builds necessary natural conditions for archetypal patterns’ imitation and builds multiple possibilities to understand and be inspired of mythological ideology and attitude of our ancestors.