Современные бизнес-модели для повышения конкурентоспособности предприятий строительного сектора
Автор: Окрепилов Владимир Валентинович, Мелович Бобан
Журнал: Строительство уникальных зданий и сооружений @unistroy
Статья в выпуске: 10 (37), 2015 года.
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Использование современных бизнес-моделей и изучение бизнес-окружения являются предпосылками для повышения конкурентоспособности компаний в секторе гражданского строительства. Идея Системы Управления Взаимоотношениями с Клиентами (CRM-система, сокращенно от английского Customer Relationship Management) заключается в смещении акцента с «продукта» на «покупателя» и, таким образом, создании стабильных, долгих и прибыльных взаимоотношений с клиентами. CRM-система заключается не только в технологиях и программах, но и представляет собой глобальную бизнес-модель. Основная цель CRM-системы в области гражданского строительства - это привлечение и сохранение платежеспособных клиентов, создание бизнеса, ориентированного на клиента. В данной статье анализируется, как внедрение CRM-системы влияет на рост достижений компаний в секторе гражданского строительства.
Система управления взаимоотношениями с клиентами, гражданское строительство, покупатель, прибыль, успех
Короткий адрес: https://sciup.org/14322188
IDR: 14322188
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