Modern information technologies in excursion activities

The need to develop domestic tourism, and in particular competitive national tourist routes, is a state task. The analysis of modern trends in developing tourist products and innovative approaches to the organization of excursions with the involvement of information technologies has shown the need to expand the possibilities of application of various kinds of innovations as a tool to promote excursion services and increase their competitiveness in the domestic market. The purpose of this work is to study the possibilities of using modern information technologies in the organization of excursion activities. As an information-empirical base of materials were used articles on the subject of organizing excursion activities with the involvement of information technologies. General scientific methods of analysis and synthesis, generalization of information, statistical method of hypothesis testing consist methodology of the study. The article presents an example of using Yandex.Maps API to develop an interactive map that is available on mobile devices and in the browser. Replenishment of such an interactive map with new excursion objects of routes is quite simple: in a text file of json type. It was decided to give the excursion an exploratory character at the expense of a chatbot, in which the passing of tests with open-ended questions was realized. The Student's t-criterion made it possible to conclude that the excursion conducted with the involvement of modern information technology is more competitive than the traditional one g.