Scientific articles
\
Applied sciences. Medicine. Technology
\
Communication and transport industries. Accountancy. Business management. Public relations
\
Publicity. Information work. Public relations
Modern tools of PR-activities of the organization
Journal: Экономика и бизнес: теория и практика @economyandbusiness
Article in issue: 7 (101), 2023.
Free access
The article provides a classification of modern tools of the organization's PR activities. The main tools of the organization's PR activities are shown, which, according to the author, are the most effective. The principles of using the organization's PR tools are indisputable. It was concluded on what principles the use of PR tools should be built on. The use of PR tools has been proven to be one of the main ways to promote goods and services.
pr
\ pr-технологии
\ pr-инструменты
\ pr-деятельность
\ pr-стратегии
Similar articles in the section Publicity. Information work. Public relations
Short address: https://sciup.org/170200037
IDS: 170200037 | DOI: 10.24412/2411-0450-2023-7-112-115
