Modern marketing tools for the promotion of hotel services

Market dynamism, the international situation and active state support for tourism and the hospitality industry from the state within the framework of national projects have pushed hotel management to go beyond the traditional provision of overnight accommodation, actively diversifying activities and offering a wide range of services for all categories of visitors. The modern consumer, spoiled by innovative technologies, is unlikely to pay attention to a means of placement that has not marked its place in the media space. A potential guest will choose the hotel's telephone booking system, having received the necessary amount of information about rooms, loyalty programs, restaurant menus, additional services, as well as the inner life of the hotel through social networks. The study presents arguments confirming the need for active promotion of hotel services using modern digital technologies. The specific features of the promotion of the hospitality industry in social networks are considered and analyzed, recommendations are given for improving the system of promotion of services in hotel activities. The practical significance of the study consists in the conclusions and proposals concerning the transition to digital promotion of accommodation facilities to increase the effectiveness of communication interaction between interested market participants.