Modern approaches to service strategy typology
Автор: Vapnianskaia Olga Igorevna, Jong K.D.
Журнал: Сервис в России и за рубежом @service-rusjournal
Рубрика: Инновационное управление в туризме и сервисе
Статья в выпуске: 9 (47), 2013 года.
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The article presents the results of a research aimed at evaluating service in terms of modern strategic management. The authors summarise the different treatments of service strategy peculiarities, account for their selection of individual features for the purpose of the research, and suggest a classification of service strategies.
Service, strategy, classification, feature
Короткий адрес: https://sciup.org/14058072
IDR: 14058072
Статья научная
