Current social and cultural technologies as the means of personality development

The article reveals the meaning, peculiarities of social and cultural technologies in the development of personality. The basic concepts are specified. Studies of scientists dedicated to social and cultural technologies are presented. General features and structure of social and cultural technologies are distinguished. The requirements for pedagogical technologies (conceptual importance, anthropocentrism, situation and context consideration) are defined. The author notes the difference and uniqueness of social and cultural technologies, paying special attention to the content characteristics of social and cultural technologies of personal development. The author identifies the most effective traditional and innovative means of social and cultural activity, as well as the methods and forms of organization of social and cultural activities aimed at the development of the individual. Innovative methods (social and cultural design, business incubators, technology parks, blogs, virtual museums, flipped classroom, vital, modular, mobile training and online technologies) and the ways of personal development in the educational, social and cultural spheres are presented and characterized.