Creating a new bioproduct using QFD-methodology

The paper analyzes the design of an innovative bio-product with cedar oil based on QFD-methodology. Using this technique allows you to create a product that meets the wishes of consumers. The market research has allowed to establish a list of customer requirements to the expected bifid fermented milk products and to produce a ranking of their importance. The survey has shown that when planning the quality of innovative bio-product it is necessary to notice: the presence of a rich creamy taste and pleasant smell, natural ingredients, the presence of dietary fiber, a long shelf life without the use of preservatives, utility. These improvements can be achieved through the introduction of cedar oil in bifid milk product. Application of "quality function structuring” makes it possible to create a visual model of consumer characteristics of the product, the so-called "house of quality" and to compare the developed product with respect to competitor. The obtained bio-product is characterized by functional and improved consumer properties.