The specific nature of distributing teenage bullying videos and the structure of their interaction on YouTube

Bullying is an urgent issue that is insufficiently studied due to the lack of statistical data and research on the subject matter. This phenomenon is considered from the standpoint of the ICTs development, as these technologies are a way to process, transmit and store information. The popular video platform YouTube is one of such methods. This easy-to-use and available tool allows teenagers to create their video channels, thus getting famous and attracting the attention of their peers and other YouTube users to them. The research on teenage bullying is based on the main methodological principles of social network analysis. The author focuses on the problem of distributing YouTube videos of school bullying. It is concluded that video channels disseminating information on school bullying can lead to the neutral or even positive attitude towards violence among adolescent YouTube users.