Methods of modeling the reliability of information in the Chinese advertising
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The article considers the influence of uncertainty avoidance dimension on methods of credibility design in the Chinese advertising. The conclusions are based on the results of comparative content-analysis conducted on the material of outdoor advertisement in China, Russia, and Kazakhstan
Culture dimensions, uncertainty avoidance, chinese advertising, confidence, status, methods of modeling, credibility
Короткий адрес: https://sciup.org/147155671
IDR: 147155671
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