Environmental problems of the megapolis in the context of evolution of the environmental consciousness of citizens

The article deals with the evolution of the environmental consciousness of the population of a megapolis in the conditions of the development of the postindustrial epoch of town planning, when such concepts as "the attractiveness of the city, the prestige of the address of residence, the ecological background, the level of improvement" become indicators of the level of its development. The author reveals the basics of the contradiction between the creative qualities of the above factors and their dominant characteristics that facilitate the emergence of a megapolis on the international market for competition and investment. The search for regularities in the development of the spatial-functional environment of the megapolis is actualized depending on the specificity and level of the environmental consciousness and behavior of the townspeople. The author analyzes modern approaches to the formation in the megalopolis of "creative industries", which are creative activities, including urban design, advertising, architecture, crafts, furniture design, clothing design and design, cinema and video, graphic design, museums and architectural heritage, Fine arts, music, television, radio and the Internet.