Intercultural political interview: means of “East - West” dichotomy's explication

The paper is devoted to the analysis of the “East - West” dichotomy’s explication in the intercultural political interview. The representatives of the eastern mass-media and the interviewees choose the tactics which give good reasons to classify such interviews as functioning in the framework of congruous discourse. The author analyzes the following rhetorical means: “we-inclusive”, address to the journalist by his name, etiquette introduction phrases. The conclusion is that the interaction of the East and West’s representatives is not as much communication of the countries, but rather of the cultures with their traditions.