Mass media as a factor of public consciousness

The article examines the influence of mass media activities on public consciousness. The algorithm of public consciousness management and the formation of a new system of values is considered. The methods of influencing the public consciousness are determined. The author concludes that the choice of the method of influence depends on the sphere of interests of the individual and is used to control public consciousness in order to create groups of the population who trust and support the opinion of the media. The problems of insufficient development of digital skills of the population, as well as "information hygiene" are identified. The author concludes that in the conditions of informatization of society, the state is forced to look for more effective ways of interacting with citizens, as well as to exercise control over information flows.