Formation of sign and semantic regulation of behaviour as the factor of socialization of the child in modern society

Article is devoted to the analysis of specifics of socialization of children and teenagers in the conditions of society informatization. Need of studying of internal criteria of socialization of the child from positions of his adaptedness to various social conditions of the modern world locates. It is shown that process of an interiorization by the being formed identity of strategy of social behavior has today the difficult, polydetermined and nonlinear character connected with information saturation and sign and semantic heterogeneity of the vital environment. The role of sign and semantic regulation of social behavior in adaptation of children and teenagers to the polisemiotic environment of the present is defined. The main characteristics of influence of information technologies and mass media (television, computer games, and social networks) on development of semiotics of social behavior by modern children and teenagers are opened.