Stereotype vs originality in communication and learning

the attempt is made to define the «spheres of influence» of stereotype and stereopization as a dominant tendency in the approach for «speech skills development» of school and university students. We also tried to find the ways to create conditions for manifestation of learners' independence in productive speech activities. We oriented it not on the outside patterns but on the self-expression of a linguistic persona. We consider that sooner or later it will promote to develop value-based attitude to their speech and the language, which is shown in the first place in striving to make the speech less stereotypical, different from others, original. Stereotypic base (language as a system) serves as an instrument for expressing intellectual-emotional personality content («by default» − unique), − this combination may serve as the source of pedagogical objective to make speech cliché-free.