Stylistic peculiarities of advertising text of Kalmykia
Автор: Salynova Olga
Журнал: Известия Волгоградского государственного педагогического университета @izvestia-vspu
Рубрика: Филологические науки
Статья в выпуске: 9 (172), 2022 года.
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The article deals with the linguistic means of the expressiveness as an important component of the advertising text. There are given the examples of the stylistic means, fulfilling the influencing function of the advertising text. The author reveals the most frequent tropes and stylistic figures, used in the advertising texts of Kalmykia.
Advertising text, figure of speech, stylistic figure, epithet, hyperbole, antithesis, anaphor, parceling
Короткий адрес: https://sciup.org/148325276
IDR: 148325276
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