Strategic Dimensions of Environmental Communication: The Case of the Ministry of Environment and Quality of Life

This article aims to analyze the strategic dimensions adopted by environmental communication within the Ministry of Environment and Quality of Life, through a quantitative analytical study targeting a sample of 45 participants. The data were analyzed based on indicators such as arithmetic means and standard deviations, in order to assess the effectiveness of environmental communication in achieving objectives such as public awareness, behavioral change, digital interaction, community participation, and environmental crisis management. The findings show the dominance of the awareness and behavioral dimensions, along with a significant presence of the digital component, while also revealing a relative weakness in activating participatory and preventive dimensions in the face of environmental risks.