Strategic determinants of development of specific municipalities in the terms of virtual marketing potential of rural territories

In recent years, the development of information technologies and Internet technologies has led to a change in approaches to the development of territories. Currently, virtual marketing potential is becoming an increasingly important factor in the development of regions and municipalities. This scientific article examines the influence of strategic determinants on the development of specific municipalities in the context of the virtual marketing potential of rural areas. The main purpose of the article is to identify the key factors that influence the successful development of municipalities in rural areas using virtual marketing technologies. During the study, methods of economic analysis and statistical modeling were used. The results obtained make it possible to form effective strategies for the development of municipalities based on the use of the virtual marketing potential of rural areas.