Strategic directions of the service sector modernization in the Southern macroregion

The purpose of this article is to study the directions of improving the activities of the health resort complex, which can have a significant impact on the socio-economic development of the region, as part of their development strategy. The service sector is recovering faster during the recession, successfully adapting to the crisis due to low costs and rapid response. Tourist and recreational services have a great potential for development due to the growing demand. The medical and health tourism as well as spa complex can be an important element of the strategy of the region, positively affecting other industries and the quality of life of the local population.The analysis of the stages of modern development of the health resort complex, its state in the country and in the Southern Federal District is carried out. The financial and economic indicators of the activity of the specialized enterprises are analyzed, the constraining factors are evaluated. It is shown that the existing potential is not sufficiently realized against the background of growing demand and low financial capabilities of the population...