Strategies For Creating A Learning Organization: Analysis And Implementation In The Context Of Serbia

This paper explores the potential for the development of learning organizations in the context of the Republic of Serbia, with special emphasis on the sectors of education, public administration and small and medium-sized enterprises (SMEs). The aim of the research is to analyze the extent to which the principles of organizational learning are present in the strategic documents of Serbia, and what are the institutional, cultural and economic factors that facilitate or hinder their implementation. Methodologically, the paper relies on a qualitative analysis of the content of relevant national strategies, academic literature and international recommendations in the field of knowledge management. The results show that the education sector has the most developed mechanisms for the adoption of learning principles, while the public administration faces rigid structures that slow down the transformation. The SME sector shows flexibility, but suffers from limited resources and a lack of institutional support. The paper concludes that the development of learning organizations is a key prerequisite for sustainable institutional development and competitiveness of Serbia in the digital era. Recommendations for shaping public policies and strengthening strategic capacities through the systematic introduction of the principles of organizational learning in all sectors are proposed.