Cost saving strategy and the organization of the corporate culture

The article deals with the issue of the organic combination of the entrepreneurial organization development strategy with formation and functioning of the corporate culture. The author analyses the economic sides of the strategic activity of the company which are connected with the production costs saving policy and the goods and services implementation. In this connection the fundamental question of the process of the personnel complex involvement into this company's activity is raised. The approaches to the creation of the goods and services shopping value through the corporate culture influence by the differentiation strategies, the consumer's cost optimization and focusing.