Structural and semantic features of one ritual etiquette formula of folk speech in the situation of weaving

The article deals with the ritual etiquette formula of folk speech (benevolent utterance) pronounced in the situation of weaving (Sidenye vashemu!), in the context of the interaction of ritual and etiquette. In traditional communication, ritual and etiquette form a complex and often interrelated cultural phenomenon, influencing the symbolic, mythological, and pragmatic functions of folk speech etiquette. The article analyzes a speech formula of benevolence aiming to reveal its structural and semantic peculiarities in the context of “ritual - etiquette” opposition and a number of consequential semantic oppositions: “sacredness - everyday life”, “collectivity - individuality”, “semioticity - non-semioticity”. Attention is drawn to the special form of dialogical unity represented by the stimulus utterance (Sidenye vashemu!) and the response utterance (Sidet’po-nashemu!). Attention is focused on the symbolic semantic bivalence of the lexeme sidenye (seat) as a nuclear component of the formula. The analysis is performed in the ethnolinguistic context, which includes the action, verbal, and object levels. The conclusion is made about the contaminated meaning of mythological (ritual) and pragmatic (etiquette) subtexts in the situation of weaving, one of the regular activities of rural women.