Structural and Content Model for Designing Cultural and Creative Programs

The article is devoted to the cultural and creative program as an active creative form of socio-cultural activity that develops and supports the creative potential of an individual and society as a whole. The author's definitions of the concepts "cultural and creative program" and "designing a cultural and creative program" are provided. The article also includes a detailed description of the structural and content model for designing cultural and creative programs, which consists of two blocks: the eventaddress block and the ideological and thematic block. The article describes the main structural elements of the model for designing cultural and creative programs: the pedagogical problem of socio-cultural activity, the event, the audience, the form, the setting, the theme, the idea, and the overarching goal of the program scenario, as well as its compositional structure. The article also describes the process of testing the structural and content model with students from the Department of State Cultural Policy at the Moscow State Institute of Culture within the framework of the study of the academic discipline "Designing Cultural and Creative Programs".