Structurally-typological approach to the technology of cultural and entertainment programs: theoretical and methodological aspect

Article is devoted to teoretiko-methodological justification of the concept of structural and typological approach to technology of creation of cultural and leisure programs. Being guided by characteristics of conceptual structure of this concept - “approach”, “structure”, “typology”, the author, opening their essence and contents, shows their functional interrelation making the cumulative concept “structural and typological approach”. In the center of attention of the author - justification of the concept of structural and typological approach to complete technological process of creation of cultural and leisure programs. In this regard the contradictions which have developed in practice of cultural institutions, predetermining need of structural and typological approach to technology of creation of programs are formulated, value of typological classification of the variety of cultural and leisure programs existing in practice of activity of cultural institutions is proved, the leading sign of a typology of cultural and leisure programs - a creative method of technology of creation and the organization of programs is defined.