Student subject Olympiads as a way of forming and evaluating universal competencies of the Federal State Educational Standard of Higher Education 3++

The article considers the experience of conducting student Olympiads and its usefulness for using as a tool not only for the formation, but also for assessing the level of universal competencies in the preparation of students in accordance with the most modern state standards of higher education. Using the example of the Marketing Olympiad "Marketing of Territories", the prospects of this type of student activity are revealed from the point of view of the truly universal nature of competencies.