Technological drivers of development of the market of tourist services

This article analyzes the main technological drivers of changes in the market of tourist services that have occurred recently. The basic trends in the development of the tourist market have been studied. It is concluded that today the majority of tourists use the resources of the Internet when organizing travel. The basic trends in the development of the tourist services market over the past few years were reviewed, highlighting the main aspects. The tendency of diversification of the tourist business and expansion of the product offer due to direct online distribution has been noted. The main driver of the development of the tourist market was the change in consumer behavior of tourists and their “movement” into the Internet space. An important trend is the increasing interest of tour operators to the B2C segment with the simultaneous offer of services for direct online distribution on corporate sites. It was revealed the active development of aggregators (consolidators) of tourist services in the market, a high level of capitalization of digital companies in the field of tourism. The technological drivers in the market of tourist services included the activities of search engines, first of all, Yandex and Google, as well as the development of start-ups offering special, highly specialized services for tourists.