Benchmarking technology in a tourist enterprise

The article discusses the process of implementing benchmarking in the work of a tourist enterprise. The interpretation of this category is given, its difference from the term "benchmarketing". A list of foreign and Russian authors dealing with this problem is proposed. The types of benchmarking that can be used in tourism activities are considered. In the process of benchmarking implementation, it is proposed to take into account certain features characteristic of the tourism industry: it is impossible to compare enterprises from different regions engaged in various types of tourism with different target audiences. The methods indicate a different number of stages by which a benchmarking analysis of a tourist enterprise can be carried out. The article identifies four and seven stages that can be used when implementing benchmarking in a tourist enterprise. A benchmarking analysis was carried out on the example of a specific travel company, a certain problem was identified and the company was the benchmark in this market. Recommendations for improving the work of a travel agency and bringing its parameters closer to the reference company are proposed.