TV commercials and children
Автор: Pavlova N.P., Tselikova E.V.
Журнал: Ученые записки Петрозаводского государственного университета @uchzap-petrsu
Рубрика: Педагогика
Статья в выпуске: 7 (128) т.1, 2012 года.
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The article is concerned with the research results regarding perception of TV commercials by the children of preschool age. The influence of TV commercials on consumer preferences, interaction, and play behavior are studied (results of the opinion survey of the parents and kindergarten teachers are included).
Phenomenon of advertising, the influence of tv commercials on children, visual row, intrusive commercials
Короткий адрес: https://sciup.org/14750235
IDR: 14750235
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