Trends in the development of agricultural tourism in the Kabardino-Balkar Republic

The scientific article substantiates the trends in the development of agricultural tourism in the Kabardino-Balkarian Republic. Agritourism is one of the promising areas for the development of the tourism industry. Favorable natural and climatic conditions, fertile nature, unique natural complexes and landscapes, rare red book species of plants and animals, the presence of a variety of cultural and historical resources and dynamically developing agriculture, namely the sustainable development of plant growing, horticulture and fruit growing, sheep and goat breeding, dairy – meat cattle and poultry breeding indicate a high potential for creating a high-quality tourist product in the field of agritourism. The target audience of agritourism is not limited, it can be the lives of young people, wealthy and traveling tourists, as well as experts interested in the history and culture of the region. Revealed the coincidence of trends in tourism development in the Kabardino-Balkarian Republic with global trends. The most attractive resources for the development of agritourism in the Kabardino-Balkarian Republic have been identified: the Chateau Erken wine farm, the Malkinsky stud farm, the Agro-Kom greenhouse complex, the Kotlyarevskaya dairy farm, the Baksansky Broiler poultry farm, Fruit-Trade ". To form a dynamic and profitable tourism sector, improve the quality and standard of living in the region, as well as the emergence of a new, responsive socio-cultural space, it is necessary to create and develop an efficient and profitable agritourism sector in the KBR based on the resources of agricultural production, rural areas and small towns, as well as the provision of funding federal target program. The development of agritourism as an alternative non-agricultural activity in the countryside can become one of the priorities for the development of rural areas and tourism in Kabardino-Balkaria. The adjustment of the regional agrarian policy will have a positive effect on the involvement of the unique potential natural and climatic resources of the Republic in the economic circulation and its gradual transformation from an insignificant sphere into a profitable industry.