Development trends of the Russian pharmaceutical market in modern conditions

The article examines the key trends and segments of the development of the Russian pharmaceutical market in the context of modern economic and geopolitical challenges. The factors influencing the dynamics of the market are analyzed, including changes in regulatory framework, production localization processes, growth of domestic demand and development of innovative technologies. Particular attention is paid to issues of import substitution, digitalization of the pharmaceutical industry and integration of new management models taking into account state support. The prospects and risks associated with the transformation of the market are highlighted, and a mechanism for patient-oriented drug provision and recommendations are proposed to achieve the most fundamental basis for the strategic development of the pharmaceutical complex of Russia. The results of the study can be useful for pharmaceutical business professionals, researchers and government agencies involved in regulating this area in order to develop an import substitution mechanism as a response of the Russian pharmaceutical industry to sanctions pressure.