Trends of sustainable marketing in production and sales
Автор: Konnikov Evgeniy A., Konnikova Olga A.
Журнал: Вестник факультета управления СПбГЭУ @vfu-spgeu
Рубрика: Инновации маркетинговых моделей и управление покупательским опытом в условиях диджитал трансформации
Статья в выпуске: 3-2, 2018 года.
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This article details the main trends linking the recently emerged concept of sustainable marketing with modern production and marketing trends, such as the gradual replacement of CNC equipment with additive technologies; automation of manual labor; creation of virtual factories; formation of energy generation systems based on renewable sources; the emergence of new self-healing materials; customization in accordance with specified patterns; "electronic trace"; development of warehouse stores; the emergence of unmanned logistics vehicles and automated logistics systems.
Sustainable marketing, sustainable consumption, responsible production, sustainable development
Короткий адрес: https://sciup.org/148319711
IDR: 148319711