Theoretical approaches to advertising services definition and classification
Автор: Lobodenko Lidiya Kamilovna, Okolnishnikova Irina Yurievna
Рубрика: Управление социально-экономическими системами
Статья в выпуске: 21 (238), 2011 года.
Бесплатный доступ
The article deals with theoretical approaches advertising services, its definition, entity and classification taking into account the specificity of modern Russian advertising market.
Modern advertising market in Russia, typology of advertising services, advertising services as an object of advertising market and its specificity
Короткий адрес: https://sciup.org/147155592
IDR: 147155592
Статья научная
