The impact of hunger marketing on consumer decision making in the Chinese real estate market
Автор: Jingjing Zhang, Jason James Turner
Журнал: Science, Education and Innovations in the Context of Modern Problems @imcra
Статья в выпуске: 4 vol.4, 2021 года.
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Objective - Food cravings advertising is 1 type of online marketing strategy which has made an appearance recently and it is premised upon managing provide plus need to be able to activate consumers’ buy wish. The objective of this particular research is to learn the particular effect associated with food cravings advertising upon customer making decisions within the Chinese language real-estate business, to check into the effect from the brand name (high plus low), cost (high plus low), item high quality in addition to restricted amount about Chinese language customer making decisions within the framework regarding craving for food marketing and advertising. Design/methodology/approach -This research retreats into the quantitative technique, the prospective test will be Chinese language customers, an overall total associated with 277 legitimate forms continues to be gathered with an paid survey and even analysed via Smart-PLS. Results : The outcomes show company, value, item top quality together with restricted volume significate impact buyer making decisions, yet age group plus sex failed to perform the moderating part among these ingredients involving food cravings advertising client making decisions inside the Chinese language real-estate market. The final results show that this expensive brand name or even low-end brand name, in addition to higher cost or perhaps low cost may be used efficiently within craving for food online marketing strategy that is helpful for designers and even experts in regards to online strategy. Study limitations/implications instructions This kind of results possess ramifications for that China real estate property sector, it might assist the particular programmer possess a particular knowledge of food cravings advertising give a research with regard to making use of craving for food advertising and marketing. Originality/value -- Because of the restricted scientific study in food cravings promoting, typically the efforts of the analysis not just drive the topic of craving for food advertising additional, they offer the research with regard to experts that are thinking about areas associated with food cravings advertising web marketing strategy.
Oriental real estate property business, food cravings marketing and advertising, customer making decisions, manufacturer, cost, item good quality, restricted amount
Короткий адрес: https://sciup.org/16010118
IDR: 16010118 | DOI: 10.56334/sei/4.4.07