The Market of Traditional Food Products of Indigenous Minorities of the European North of Russia: Big Data Analysis

Автор: Bogdanova E.N., Voronina L.V., Timushev E.N., Petrov E.Yu.

Журнал: Arctic and North @arctic-and-north

Статья в выпуске: 53, 2023 года.

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In recent years, the entrepreneurial activity of Small Indigenous Peoples of the North (SIPN) has increased significantly due to favorable economic climate through the development of programs of subsidizing traditional economic activities. Their representatives are involved in the production and promotion of traditional products on global and local markets, including through the Internet. This is the result of the transformation of the traditional lifestyle and adaptation to digital innovations. The study aimed to analyze the market of the SIPN’ traditional food products in the European North of Russia in the Internet on the basis of big data. The materials of the study were text messages related to the traditional economy of indigenous minorities, uploaded using methods and tools of automated data collection from the “VKontakte” social network. Data processing was based on innovative methods for analyzing large-scale data, the assortment of products of the traditional economy of the indigenous peoples of the European North of Russia, the offers for the sale of which were posted on the social network for the period in 2019-2022, were studied. Recently, the activation of producers of SIPN’ traditional food products in the Internet became the result, on the one hand, of restrictions due to the coronavirus pandemic, on the other hand, of increased interest to the SIPN’ culture and the Arctic biological resources, which provide their high adaptability, health and well-being. As a result, these northern products have acquired the status of a delicacy. It has been revealed that the most popular product on the Internet market in the European North of Russia is fish and seafood. The practical significance of the study is connected with the possibility of applying the results in the drafting and adjustment of strategic and program documents aimed at the development of the Arctic territories, preservation of the traditional way of life and economic activities of the indigenous peoples of the European North of Russia.

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Russian Arctic, traditional economy, reindeer herding, fishing, hunting, Small Indigenous Peoples of the North, entrepreneurship, big data

Короткий адрес: https://sciup.org/148329494

IDR: 148329494 | DOI: 10.37482/issn2221-2698.2023.53.155

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