The Use of Drama Series and Persuasive Techniques as Soft Powers to Influence Cultural Identity: A Descriptive and Analytical Study of Algerian Viewers’ Reception of the Turkish Series “Shakir Pasha Family”

This study aims to highlight the most significant persuasive techniques used in Turkish drama series as a form of soft power to influence the cultural identity of audiences from various countries and cultural backgrounds, including Algerian viewers. Turkish drama has garnered remarkable attention over the past two decades as a fully integrated industry, achieving considerable success, particularly in Arab countries, notably Algeria. This has prompted us to investigate the extent to which these series influence Algerian audiences through their persuasive techniques. Following an analytical review of a sample series (Shakir Pasha family), we found that among the most impactful persuasive techniques used in Turkish drama that can effectively influence the cultural identity of the viewing audience are dramatic directing elements, repetition, visual spectacle, music, and sound effects. These elements are prominent and can threaten the viewer's original cultural identity through their persuasive power as soft tools.