Typology of the brand in the conditions of market relations
Автор: Shishkin A. N.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Современные науки и образование
Статья в выпуске: 12 (67), 2019 года.
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This article deals with the description of the categories included in the typology of brands Discusses issues concerning the degree of conversion of the brand during interaction with consumers.
Marketing, brand typology
Короткий адрес: https://sciup.org/140247253
IDR: 140247253
Статья научная
