The transformation of gender attitudes among young people: socio-cultural and media aspects

Significant transformations are occurring in modern Russian society, affecting gender relations as well. In search of new identities and symbols for gender roles, individuals are actively exploring new media, popular culture, and social networks. These new media, popular culture, and social networks have become an integral part of everyday life. Mass culture, with its powerful influence on people’s minds, can easily shape ideas about how women and men should look, leading to a simplification and standardization of life, reducing it to a few basic models. This article discusses trends and factors that influence the socialization processes and mentality of young Russians, emphasizing the importance of ongoing research on gender transformations in society.