Transformation connotation- denotation interpretive models in the context of screen culture

In this article emergence of the emergence of the phenomenon of self-actualization and "spectator field”, through the prism of the cinematic text as a semiotic structure; the decomposition of the film on textual components and their interaction with the audience and with the author, and their transformation over time; the dichotomy between connotation and denotation iconic image, as structural units of a frame (as films, and photographic images), the interaction of the encoded and unencoded iconic image; the influence of the language of the message and its relationship with the visual elements of the text as a single semiotic structure. Evolutionary features of a genre of cinema, complication of visual system due to technological improvements are represented as an attempt to narrow the interpretive audience models of cultural reading of the text, as well as the occurrence of the reverse phenomenon of expansion interpretive framework, due to the blurring of the boundaries of class stratification.