The transformation of social action in the realities of the information society

The relevance of the studied topic is due to the need for analytical research and theoretical awareness of the information realities of modernity, which generate a problem field of identification of personality and transform previous types of social action. The novelty of the work lies in the expansion of theorizing in the field of the organic connection of such concepts as social system, information, personality, and social action. The concept of the study is formulated on the basis of the concept of social systems by N. Luman and the narrative approach to determining personality developed by D.B. Volkov. This helps to achieve the goal of the work, which is that the social structures and the personality involved in social action can be seen as conceptually connected systems. It is substantiated that for a correct assessment of the prospects of certain social models of the information society, it is necessary to take into account both the specifics of the properties of social systems and the system parameters of the personality.