Transformation of Social Spaces and Their Metamorphoses in the Digital Twin of Media Reality

The article examines the phenomenon of media reality as a special type of sociocultural space that influences the transformation of social interactions. The mechanisms of forming a digital twin of media reality through virtualization of urban and educational spaces are analyzed. Approaches to understanding media reality in various spheres are considered: politics, art, sociology, journalism, pedagogy and information technology. Key features of metamorphoses of social spaces in the digital environment have been identified, including the blurring of boundaries between physical and virtual worlds, the formation of new communication models. The influence of media reality on the social identity of the individual has been determined. The study showed that media reality is a social construct characterized by standardization and replicability, which transforms traditional forms of social interaction and creates new opportunities for selfexpression and cultural development.