Transformation of technical values in individuals’ consciousness: from the first nature to hyperreality

The article analyzes the process of formation and establishment of technical values in human consciousness. It is noted that the increase in the volume and power of the technosphere affects and changes not only the environment, but also the person. Industrialization and the scientific and technological revolution were designed by human consciousness and at the same time they transform individuals' consciousness, subjecting it to total tech-nization. Consciousness undergoes the greatest transformation in the entire history of mankind in the conditions of modern techno-civilization. Consciousness, which has reflected approximately the same reality over the centuries, is “forced” to contemplate a rapidly changing world and transform, reflecting it. It is concluded that the philosophical analysis of technical values allows us to determine what place technology occupies in human consciousness and to what extent technization affects the depths of consciousness and the algorithms of human thinking.