Transformation of marketing research tools in the context of digitalization
Автор: Azgarov A.A.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Основной раздел
Статья в выпуске: 6-1 (97), 2022 года.
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The article is devoted to the process of transformation of marketing research tools from traditional forms to digital ones. The dynamics of the volume of the marketing research market in Uzbekistan for the period from 2012 to 2021 is presented. The characteristics of the existing methods used in the framework of research and market analysis are given. Modern marketing research tools in the context of digitalization of the economy are described. The necessity of digitalization of marketing research is substantiated.
Marketing research, marketing analysis, marketing tools, digitalization, target audience, market
Короткий адрес: https://sciup.org/140298899
IDR: 140298899
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