Transformation of marketing research tools in the context of digitalization
Автор: Azgarov A.A.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Основной раздел
Статья в выпуске: 6-1 (97), 2022 года.
Бесплатный доступ
The article is devoted to the process of transformation of marketing research tools from traditional forms to digital ones. The dynamics of the volume of the marketing research market in Uzbekistan for the period from 2012 to 2021 is presented. The characteristics of the existing methods used in the framework of research and market analysis are given. Modern marketing research tools in the context of digitalization of the economy are described. The necessity of digitalization of marketing research is substantiated.
Marketing research, marketing analysis, marketing tools, digitalization, target audience, market
Короткий адрес: https://sciup.org/140298899
IDR: 140298899
Список литературы Transformation of marketing research tools in the context of digitalization
- Official website of state statistics URL: http://www.stat.uz.
- Suvorova S.D. Auto-funnel of sales as the main trend of marketing communications // 18th International Scientific and Practical Conference, 134 INNOVATIVE ECONOMY: PROSPECTS FOR DEVELOPMENT AND IMPROVEMENT, No. 2 (44), 2020 / Fin. un-t at the Rights. University under the Government of the Russian Federation, Kursk branch, 2019. - 409 p.
- Kotler, P. (1997) Marketing Management: Analysis, Planning, Implementation and Control, 9th edn (Englewood Cliffs, N.J.: Prentice-Hall).
- Lancaster, G. and Massingham, L. C. (1993) Essentials of Marketing (Maidenhead: McGraw-Hill).
- http://iqtisodiyot.tsue.uz/sites/default/files/maqolalar/21.
- https://courses.lumenlearning.com/suny-marketing-spring2016/chapter/reading-the-marketing-research-process.
- https://www.appannie.com.
- http://powerbranding.ru/rynok/plan-analiza.
- Tropynina N.E., Kulikova O.M. Digitalization of technological processes - the basis of innovative activity of industrial enterprises // In the collection: Institutions and mechanisms of innovative development: world experience and Russian practice. Collection of scientific articles of the 8th International Scientific and Practical Conference. Managing editor A.A. Gorokhov. 2018, pp. 321-324.