Methodology of project management development in tourism and service

The article is devoted to the methodology of project management development using data-driven approaches and flexible methodologies in the context of modern digitalization. The author analyzes the reasons for project failures related to a lack of flexibility, poor risk accounting, and a shortage of soft skills among managers. The paper examines the evolution from the traditional waterfall model to Agile and Scrum, supported by Big Data analysis. Special attention is paid to digital tools. The author emphasizes the role of soft skills - leadership, communication, adaptability - as the main success factor complementing technical innovations. Based on the identified trends, the author proposes a methodology for project management in the context of digitalization.