The tourist potential of Kolomna: analytical aspects

In modern conditions an important activity in the tourism industry of the Russian Federation is studing tourism markets for domestic tourism, attracting tourist flows in the small towns Russia through the development of new original sightseeing tours and tourist routes, the creation and development of innovative tourism infrastructure. According to the concept of the modern suburbs, great attention is paid to the development of priority points to attract tourists and tourist resources of the most important destinations in the region. In Moscow suburbs, there is a tourist route "Gubernskoe ring Moscow region" and twelve "points of attraction" for tourists - "The 12 pearls Moscow region." In accordance with the existing tourist resources Kolomna is related to the "South" zone of Moscow region with specialization: cultural, educational, pilgrim, scientific, educational, business and event tourism. Kolomna is one of the oldest cities in the Moscow region, which is included in "Gubernskoe ring Moscow region" and "The 12 pearls suburbs." Tourism products offered by travel companies in Kolomna, are very diverse: from a stationary rest with a rich excursion program to the programs presented by hunting and fishing tours, hiking trails, extreme and ecological tours with resting in picturesque places. Kolomna has a considerable potential and resources to enhance its attractiveness to tourists, primarily it is a large number of historical monuments. However, to use them in full the necessary measures is to improve the organization of tourist businesses in the city. To this end, should be developed programs of creating urban tourism clusters; and tourism organizations should study the demand and offer new themed tours and excursions, especially given the historical part of the city and the possibilities of its transport infrastructure (particularly water ways).