Indicators of the corporate social responsibility in the management of marketing activities
Автор: Golyshev Igor Dmitrievich, Glushkov Alexander Ivanovich
Рубрика: Маркетинг
Статья в выпуске: 3 т.7, 2013 года.
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The article is dedicated to the sustainable development of a company. The authors consider the corporate social responsibility as an important part of marketing in the formation of an alluring image and steady business reputation. The system of indicators of corporate social responsibility for the development and marketing plans control is suggested.
Social responsibility, image, business reputation, sustainable development of a company, marketing, socially oriented business, indicators of social responsibility
Короткий адрес: https://sciup.org/147155955
IDR: 147155955
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