Legendary entrepreneurs in tourism global industry. Walter A. Disney (.12.101-1.12.1)

The article is devoted to W. Disney, the American director, artist, producer, me-dia empire founder and entertaining theme parks creator. The authors unveils his princi-pal soft skills - amazing tenacity, incredible compulsion and persistence, feel of the new, ability to run a risk, which allowed him to become a legendary entrepreneur and inno-vator. Particular attention is paid to W. Dis-neys last big project - launching the theme parks and the secrets of their success. The article bounds with actual material.