Assortment management as a functional aspect of commercial activity
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The article is devoted to the problems of the assortment management in commercial activity. The author singles out two approaches to the origin of goods - commercial and merchandising. Within each of them the essence and the classification of the assortment are considered. Specific features of management depending upon approaches to organization of trading activity are revealed. The functions of the commerce are determined and their correlation to the assortment of goods is modeled.
Assortment management, commercial activity, commercial approach, merchandising approach, functions of commercial activity, goods, trade, trade enterprise, customers
Короткий адрес: https://sciup.org/147155510
IDR: 147155510